Lingerie Football League, LLC. (LFL) and Allphones Arena have today officially announced a partnership that will bring the 'fastest-growing sports league in the United States'(BusinessWeek) to Allphones Arena on Saturday, 9 June, 2012.


The 2012 LFL All-Star Game will feature 32 of the most athletic and beautiful women across the league as the Western and Eastern Conference teams clash in front of projected capacity crowds in Sydney and Brisbane, two cities that the LFL has identified as being potential homes for two of the franchises in 2013.  Expect these games to be as explosive, combative and competitive as all the LFL games are as each player strives to impress for selection into the teams in 2013.


Playing a modified version of US NFL Football, Lingerie Football first hit the playing fields and TV screens as an alternative half time entertainment program on Super Bowl Sunday with the Lingerie Bowl attracting millions of viewers worldwide. And yes, while it was indeed the scantily clad bodies that attracted the initial, mainly male, viewership, it didn’t take long to realise that these beauties were also serious sportswomen ready to kick some serious arse! Eventually men and women and families turned up and switched on to cheer on their favourite players.


The mass appeal of the sport was instantly evident and in 2009 the LFL was established premiering to sell-out crowds and millions of primetime TV viewers. The league consists of 12 teams from across the United States who play a 20 week season culminating in the ultimate showdown that is Lingerie Bowl. This year’s broadcast shattered viewing records for MTV Networks with an estimated 43 million fans tuning in worldwide.


LFL Football, described at the 'ultimate live sports experience', has developed one of its largest international fan bases in Australia having developed a cult-like following on Australian broadcaster Fuel TV since the league’s inception in 2009. As much success as the LFL has enjoyed in the US, internationally the appetite for LFL Football has been even greater being broadcast in nearly 43 countries and drawing near capacity crowds in previous international game play in Mexico and Canada. The appeal internationally has been strong enough for the LFL to announce the formation and kick-off of several international leagues to include LFL Canada (Fall 2012), LFL Australia (Summer 2013) and LFL Europa (2014). 


In Australia for the official launch, Mitchell S. Mortaza, Chairman, Lingerie Football League, LLC. said "We could have never imagined the incredible response of Australia to LFL Football. While we have received offers previously to bring LIVE exhibition games to Australia, we have never had the opportunity to team with the experience and savvy of a group like AEG Ogden. This is truly a significant moment in the short history of the league as we take our first step toward introducing Aussies to LFL Football and the eventual premiere of LFL Australia in 2013."


LFL's Los Angeles Temptation All-Star and Queensland born Chloe Butler is the face of the LFL in its push to establish an Australian league. Chloe will serve as the ambassador of LFL Football coming to Australia and will captain the Western Conference squad in the LFL All-Star Games in June. Being back in her home country playing LFL is a dream come true for Chloe who said "I can't wait to play matches on home turf! Wait till Australian crowds see the competitiveness and the explosive action of the game. We're so ready to rumble, Australia!"


Also at today’s press conference was two time All-Star Middle Linebacker, Adrian Purnell, who will return to Australia in June to play for Eastern Conference.


The LFL and Allphones Arena are also pleased to announce TeleCafe as the official naming rights partner for their inaugural Australian All-Star Tour in June, 2012.


Mitchell Mortaza said that he was “extremely pleased to have TeleCafe committed to the inaugural event. We have had a lot of interest from some real blue chip companies since announcing that we would be doing the tour, but it was TeleCafe’s understanding that the players’ are serious sportswomen that clinched it for us.  We plan to work hard with TeleCafe to spread the message that women can put on just as good a show as any male sporting team”.


TeleCafe Managing Director, Tony Ryba said, “TeleCafe are delighted to be joining with LFL to become the naming rights partner of the inaugural Lingerie Football All Star Australian Tour.  The LFL is great entertainment – it’s all about guys and girls having fun and that’s what TeleCafe is all about. This is a fast paced exciting sport that Australians will embrace and is complementary to the TeleCafe brand and our service.”


Allphones Arena General Manager, Paul Sergeant said "The LFL is the fastest growing female sport in the world and we're delighted to bring them to Sydney. This is a hard hitting, explosive sport and we invite the people of Sydney to get amongst it!?"


It is with great pleasure that the co-promoters announce that they will be supporting Allphones Arena’s nominated local charity recipient, Amanda Wright, by raising awareness and collecting donations at the Sydney match. Amanda was badly burned in a domestic fire some months ago and at the time was 17 weeks pregnant. She recently gave birth to a healthy baby boy but with a recovery period expected to be a minimum of two years and the severe financial and emotional strain it has placed on Amanda and her family, the promoters and players are putting all their efforts behind assisting the family in every way they can.


Tickets to the inaugural LFL All-Star Game go on sale at midday this Friday, 13 April and prices range from $20.00 up to $99.00 for All Star Super Tickets which will give ticket holders exclusive entry to the LFL’s own post match party where they will have the opportunity to mingle with the players themselves (transaction fees may apply).


Be there when the ladies of the Lingerie Football League invade our shores – They’re fierce, fired up and ready to bring you a show the likes of which you have never seen ... just don’t get on their bad side!


LFL Australia is set to premiere in its inaugural season with franchise teams in Perth, Melbourne, Sydney and Brisbane in 2013.


TeleCafe presents:


2012 LFL All-Star Game Tour Australia


Saturday, 9 June 2012

Allphones Arena

Sydney Olympic Park


Tickets on Sale from 12 noon, Friday 13 April 2012

From Ticketek - or Phone 132 849


Ticket Prices:

Bronze – Adults: $39.00 |Concession*: $20.00 | Family (2 adults & 2 Juniors): $99.00

Silver – Adults: $59.00 | Concession*: $49.00 | Family (2 adults & 2 Juniors): $169.00

Gold – Adults: $79.00 | Concession*: $69.00

All-Star Super Ticket – Adult: $99.00 | Group Discount: Buy 9 get 1 free

(transaction fees may apply – credit/debit card processing fee from 1.75% will apply) 

*Concession includes Juniors 2-12 years, pension/senior card holders, full-time students and unemployed with health care card.


Also appearing in Brisbane on:


Saturday, 2 June, 2012

Brisbane Entertainment Centre


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